FROM THE EDITOR
FPGA Journal is rapidly approaching its first
birthday. While the candles are not yet lit, the cake is in the oven
and the celebration is being planned. We’re beginning the party a
little early with our first-ever interactive article this week. You
have the once-in-a-lifetime opportunity to drop us an e-mail and
tell us your persona. If you find this confusing, you may want to
read our “What’s Your Persona?” feature article to prepare.
As excited as we are to be completing year one,
we’ve got even bigger plans for year two. In the coming months we’ll
be tackling a host of current topics such as low-power design,
memory interfaces, packaging, and structured ASIC. We’re also
expanding our FPGA-related job listings section, and we’ll be adding
additional content areas in the coming weeks.
Thanks for reading! If
there's anything we can do to make our publications more useful to
you, please let us know at: comments@fpgajournal.com
Kevin
Morris – Editor FPGA and Programmable Logic
Journal |
![](http://www.fpgajournal.com/ads/altera/350x400.jpg)
![Visit Techfocus Media](http://www.fpgajournal.com/newsletter/images/techfocuslogo_25.gif) |
What's Your Persona? Xilinx Organizes
for Market Growth
Unbelievable! FPGA Journal is running a feature article on
a Xilinx organization change? What’s next, an expose on Altera’s new
carpets at corporate headquarters? Maybe an in-depth analysis of Lattice’s
motivation for switching from Seattle’s Best to Stumptown coffee in their
cafeteria? What happened to the concept of discriminating technical
journalism?
While org-chart changes are certainly not our typical
subject matter, we’re not just talking about a few ambitious executives
forging a path up the corporate career ladder. We won’t repeat the details
from the press releases. What we’re doing here is reading the
organizational taxonomy tea leaves and seeing more than just another
quarterly agitation of the strategic solution. Sitting atop the industry
leader’s latest announcement is a coming of age story, a tale of an
industry that’s returned from its walkabout, braved its bar mitzvah,
conquered its quinceanera and moved on to maturity.
No longer can the people designing systems with
programmable logic fall under the single banner of “FPGA designer.” With
applications spanning the entire digital electronics spectrum, the number
and diversity of designers is growing on a daily basis. This is not new
information to most of us. What is new is the fact that the companies that
defined the industry, typically the last to acknowledge a change of
direction, are gearing up to greet the new generation of customers as if
they’re here to stay. DSP designers will no longer evolve into “FPGA
designers.” They will remain DSP designers, but will happen to use one of
the latest, most popular technologies for DSP system acceleration.
Embedded systems engineers will not transform themselves into programmable
logic aficionados; they will simply leverage the power of the most
powerful available embedded platform in their portfolio. [more]
EVENTS
Register for Altera's Net Seminar "Design
High-Speed DDR2 Interfaces with
FPGAs" – DDR2 SDRAM is the next
evolutionary step for DRAMs. Attend this presentation
and learn how to implement high-speed DDR2 interfaces with
ease using Altera's Stratix® II FPGAs. Click
here for more
information |
ANNOUNCEMENTS
Learn About Altera's Memory Interface Solutions
– Stratix® series FPGAs provide advanced architecture
for DDR, DDR2, and QDRII memory devices. Customizable memory
controller IP cores, Quartus® II design software,
automatically generated constraints and simulation models,
hardware reference platforms, and rich technical documentation
and design guidelines greatly accelerate your design time. Click
here for
info. |
Hire the best FPGA talent in the industry
with FPGA Journal Job Listings. Starting this month you can
reach 30,000 active FPGA professionals by advertising your
FPGA-related positions in Journal Jobs. Click
here for
info. |
Find a better job. Browse FPGA Journal’s
new job listings to find challenging and rewarding
opportunities with the FPGA industry’s top companies. Journal
Jobs is specifically for FPGA professionals – more of what
you’re looking for, less of what you’re not. Browse
now! | |
![](http://www.fpgajournal.com/ads/surveyAd2_350.gif)
|